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Privacy policy

Privacy Policy

Last Updated: September 2026

At ALENI, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website, contact us, request a quotation, place a custom jewelry order, communicate with our team, or use our related services.

By using our website or providing your personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with ALENI, we may collect the following types of information.

Personal Information

This may include:

  • Full name

  • Email address

  • Phone number

  • Shipping address

  • Billing address

  • Country or region

  • Ring size

  • Jewelry preferences

  • Custom design requirements

  • Engraving information

  • Order details

  • Communication history with our team

For custom jewelry orders, you may also voluntarily provide reference images, inspiration photos, personal messages, initials, names, dates, birthstones, or other information required to complete your personalized design.

2. Payment Information

Payments may be processed through third-party payment providers such as PayPal Goods & Services or other approved payment services.

ALENI does not normally store your complete payment card information.

Payment providers may collect and process your financial information according to their own privacy policies and security procedures.

We may retain limited payment-related information such as:

  • Payment status

  • Transaction reference number

  • Payment amount

  • Refund status

  • Payment method used

This information may be retained for accounting, order management, fraud prevention, and dispute-resolution purposes.

3. How We Use Your Information

We may use your information to:

  • Respond to inquiries

  • Provide quotations

  • Recommend diamonds, gemstones, metals, or designs

  • Create CAD designs

  • Produce custom jewelry

  • Process and manage orders

  • Arrange diamond or gemstone certification

  • Process payments

  • Communicate order updates

  • Provide photos or videos before shipment

  • Arrange shipping and delivery

  • Provide customer service

  • Handle repairs, resizing, warranty requests, or quality concerns

  • Prevent fraud or unauthorized transactions

  • Maintain business and accounting records

  • Improve our products, website, and customer experience

  • Comply with applicable legal and regulatory obligations

We only use personal information for legitimate business purposes and in accordance with applicable law.

4. Custom Jewelry Information

Because ALENI provides personalized jewelry services, certain information may be necessary to create your custom piece.

This may include:

  • Ring size

  • Stone specifications

  • Metal preferences

  • CAD design instructions

  • Custom engraving

  • Names or initials

  • Important dates

  • Birthstone preferences

  • Reference photographs

  • Design inspiration

We use this information only as reasonably necessary to communicate with you and produce your order.

Please avoid sending unnecessary sensitive personal information that is not required for your jewelry order.

5. Communication

You may communicate with us through channels such as:

  • Email

  • WhatsApp

  • Website chat

  • Instagram

  • TikTok

  • Other social media or messaging platforms

When you contact us through a third-party platform, that platform may separately collect information according to its own privacy policy.

We may retain relevant communications where necessary for order management, customer service, dispute resolution, fraud prevention, or business records.

6. How We Share Your Information

We do not disclose your personal information unnecessarily.

However, we may share limited information with trusted third parties when required to complete your order or operate our business.

These parties may include:

  • Payment processors

  • Shipping carriers

  • Logistics providers

  • Diamond or gemstone certification laboratories

  • Jewelry production partners

  • Website hosting providers

  • Customer service software providers

  • Analytics providers

  • Accounting or professional service providers

For example, your name, telephone number, email address, and delivery address may be provided to shipping companies such as DHL or FedEx for delivery purposes.

Only information reasonably necessary for the relevant service will be shared.

7. Diamond & Gemstone Certification

Where certification is requested or included with an order, information relating to the diamond or gemstone may be provided to certification laboratories such as IGI or GIL.

The laboratory may process relevant stone information according to its own procedures and privacy practices.

8. Cookies & Website Technologies

Our website may use cookies and similar technologies to operate properly and improve your browsing experience.

Cookies may help us:

  • Remember website preferences

  • Understand website traffic

  • Analyze how visitors interact with our website

  • Improve website functionality

  • Measure marketing performance

  • Prevent fraud or abuse

Some cookies may be provided by third-party services.

Where required by applicable law, you may be given the option to accept or manage non-essential cookies.

You may also manage cookies through your browser settings.

Please note that disabling certain cookies may affect some website functions.

9. Analytics & Marketing

We may use analytics or advertising technologies to understand how visitors use our website and how customers discover ALENI.

Depending on the tools used on our website, these services may collect information such as:

  • IP address

  • Device type

  • Browser type

  • Approximate geographic region

  • Website activity

  • Pages viewed

  • Referral source

  • Interaction with advertisements

Where required by law, marketing or advertising technologies will only be used with appropriate consent.

10. International Data Transfers

ALENI serves customers internationally.

As a result, your information may be processed or transferred between different countries or regions in connection with:

  • Order production

  • Customer service

  • Payment processing

  • Certification

  • Shipping

  • Website hosting

  • Business operations

Different countries may have different privacy laws.

Where required by applicable law, we take reasonable measures to protect personal information transferred internationally.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Certain information may be retained for longer periods when necessary for:

  • Order history

  • Warranty service

  • Repairs

  • Resizing

  • Accounting

  • Tax obligations

  • Fraud prevention

  • Payment disputes

  • Legal claims

  • Regulatory compliance

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

12. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against:

  • Unauthorized access

  • Loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Customers should also take appropriate precautions when sharing personal information online.

13. Your Privacy Rights

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Request restriction of processing

  • Object to certain types of processing

  • Request a copy of certain personal information

  • Withdraw consent where processing is based on consent

  • Opt out of certain marketing communications

  • Exercise other rights available under applicable privacy law

Certain information may need to be retained even after a deletion request where required for legal, tax, accounting, fraud-prevention, warranty, transaction, or dispute-resolution purposes.

To exercise an applicable privacy right, please contact us using the contact information provided on our website.

We may need to verify your identity before completing certain requests.

14. Marketing Communications

If you choose to receive marketing communications from ALENI, we may send you information about:

  • New jewelry designs

  • New collections

  • Promotions

  • Special offers

  • Custom jewelry services

  • Brand updates

You may unsubscribe from marketing communications at any time using the unsubscribe method provided in the communication or by contacting us.

Transactional communications relating to an existing order are not considered marketing communications and may still be sent when necessary.

15. Social Media Content & Customer Photos

If you voluntarily send us photographs, videos, reviews, testimonials, or social media content, we will not automatically assume that we have permission to publicly use them for promotional purposes.

Where appropriate, we may separately request your permission before using identifiable customer content for marketing, website, or social media purposes.

Any agreed promotional use may be subject to separate consent or communication between you and ALENI.

16. Children's Privacy

Our products and services are not directed toward children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If we become aware that personal information has been collected from a child in violation of applicable law, we may take reasonable steps to delete it.

17. Third-Party Websites

Our website may contain links to third-party websites, payment services, social media platforms, or other external services.

ALENI is not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of those services before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our services

  • Website functionality

  • Business operations

  • Technology

  • Legal or regulatory requirements

The updated version will be posted on this page together with a revised Last Updated date.

We encourage you to review this Privacy Policy periodically.

19. Contact Us

If you have questions regarding this Privacy Policy, the handling of your personal information, or a privacy-related request, please contact ALENI through the contact information provided on our website.

We will review legitimate privacy requests and respond in accordance with applicable law.

ALENI

Custom Jewelry · Rare Cuts · Rare Colors · Made for You